Traffic psychology

Traffic psychology is a youthful expanding field in psychology. Whereas traffic psychology is mostly related to "the study of the behaviour of road users and the psychological processes underlying that behaviour" (Rothengatter, 1997, 223) as well as to the relation between behaviour and accidents, transportation psychology, sometimes referred to as mobility psychology, has its focus on mobility issues, individual and social factors in the movement of people and goods, and travel demand management (TDM).There is no single theoretical framework in traffic psychology, but a lot of specific models explaining, e.g., perceptual, attentional, cognitive, social, motivational and emotional determinants of mobility and traffic behaviour. One of the most important behavioural models divides the various tasks involved in traffic participation into three hierarchical levels, i.e. the strategic, the tactical and the operational level.

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